How to Install Google Analytics 4 on WordPress
Google Analytics is a powerful tool that allows website owners to track and analyze their website data. In this article, you will find a guide to get you through the process of installing Google Analytics 4 on WordPress, so you can start collecting valuable insights to improve your website performance.
Step 1: Installing the Plugin
To get started, go to the “Plugins” section in WordPress and click on “Add New”. In the search box, type in “Google Analytics”. Look for a plugin called “Jeff Star” with over 600,000 installations. Install and activate this plugin.
Step 2: Configuring the Plugin
If you have WooCommerce installed on your website, you will need to install another plugin specifically for tracking your website. Otherwise, you can skip this step.
Scroll down to the “Settings” section and click on “Google Analytics”. In the plugin settings, you will find the “GA tracking ID”.
Step 3: Obtaining Your Tracking ID
Now, you need to go to your Google Analytics 4 account and retrieve your tracking ID. Make sure you have Google Analytics 4 installed. If you haven’t installed it yet, follow the tutorial provided in the account to set it up.
Once you have your tracking ID, copy it and return to WordPress. Paste the tracking ID in the “Measurement ID” field and ensure that the “Google Tag” option is selected. You can leave the other settings as default unless you are familiar with customization.
Step 4: Testing the Installation
To verify if the installation was successful, visit your website and navigate to a page that is unlikely to be visited by anyone, such as a non-existent page. If the installation is correct, you should see data in your Google Analytics account under the “Real-Time Data” section.
Next Steps: Learning GA4 Basics
Congratulations! You have successfully installed Google Analytics 4 on your WordPress website. However, without understanding how to use it, you won’t be able to extract valuable insights and improve your website’s performance.
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